Tweezerman and Disney Collaborate on New Collection of Beauty Tools – celebritiestalks
Tweezerman is teaming up with Disney to launch a new collection filled with Mickey and Minnie Mouse motifs.
“We’re thrilled to bring Disney’s timeless imagination to our premium quality beauty tool brand and are excited to add a touch of wonder into our consumers’ beauty routine,” said Juergen Bosse, president and chief executive officer, Tweezerman International LLC. “It’s a collaboration between two historical brands, we’re excited to offer a limited-edition collection that our consumers can treasure forever.”
The collection, out Sept. 20 on Tweezerman.com and Amazon, includes 12 products for brow, lash and nail care. Ranging in price from $7 to $28, tweezers, nail clippers, nail files and eyelash curlers featuring Mickey and Minnie’s trademark black and red color scheme are among the line’s whimsical offerings.
Disney x Tweezerman
Tweezerman
Tweezerman’s fan-favorite Slant tweezer ($24) comes in four cheerful Disney-themed patterns. The tool’s 25-degree slanted tip is ideal for working against the brow bone, creating superior calibrated tension for comfort, control and precision.
The collection also features one kit exclusive to Amazon: the Fall in Love Petite Tweeze Set ($28), which includes two travel-ready pairs of Tweezerman’s Mini Slant tweezer.
Tweezerman and Disney’s collaboration commemorates the animation studio’s 100th anniversary.
“We’ve always admired the strength of the Disney brand, and we’re thrilled to have Disney’s iconic Mickey Mouse and Minnie Mouse on our award-winning, highly precise, best-in-class tools,” Christine Pascullo, chief marketing officer of Tweezerman International, told celebritiestalks via email.
The Sept. 20 launch is just the beginning of Tweezerman and Disney’s partnership. They also have plans to debut a holiday collection next year.
Several other brands including Charlotte Tilbury, Aldo and Tommy Hilfiger have also collaborated with Disney in celebration of their centennial.
Tweezerman and Disney Collaborate on New Collection of Beauty Tools – celebritiestalks