The Kerala story, directed by Adah Sharma, is on a historic run. The film opened well with collections of around Rs 6.75 crores nett but it is the popular one that stunned everyone. The film recorded double digit numbers on every day of its run except for the first day. It crossed the Indian threshold of Rs 100 crore nett on second Saturday with collections of around Rs 17.50 – 18 crore nett on day 9 and is now the second highest grossing Hindi film of the year, just behind Pathaan. It won’t be a surprise if the film practically doubles its first 10 day collections, in its lifetime, though there will be more clarity on where the film is headed based on the second monday.

The Kerala story was helped by the controversies surrounding it

The Kerala story was helped by the controversy it found itself in. The controversy was because of the hateful content and because of the inauthentic data that the film used to promote its agenda. Films that hate a community accidentally get support from the opposing communities and that is what practically happened with the film. This isn’t the first time a film has tried to fire up a hated and theatrically worked and it certainly won’t be the last time something like this happens. Agenda-driven films have a long history. Films are made to twist history, change narratives and more. Cinema is still the most powerful medium for influencing perspectives. Concepts such as half truths are used to convince audiences to believe things that are not true.

Be that as it may, the bottom line is that The Kerala Story is another huge success for the Hindi film industry. The makers will make more than Rs 100 crores from the film. The huge success of the film could lead to many more ‘driven films’ in the future.

The daily net collections of The Kerala Story are as follows:-

Day 1 – Rs 6.75 cr

Day 2 – Rs 11 cr

Day 3 – Rs 16 cr

Day 4 – Rs 10.25 cr

Day 5 – Rs 11 cr

Day 6 – Rs 11.75 cr

Day 7 – Rs 11.50 cr

Day 8 – Rs 11.50 cr

Day 9 – Rs 17.50 – 18 cr

Total = Rs 107 crores net in 9 days

You can watch The Kerala Story at a theater near you.

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