The Adah Sharma-led Kerala story saw over 50 percent growth in its collections on third Saturday. The film has added around Rs 9 crores on day 16 and in all probability the third Sunday numbers of the film will hit double digits. The 16 days period of the film is Rs 177 crores and by the end of its weekend it will have collected around Rs 188 crores. This is unprecedented for a film like this one, budgeted at around Rs 20 crores. The film opened modestly but has since been riding the crest of a wave with the 16th and 17th day numbers also outpacing the opening day. This despite a competitor like Fast X, which is the weekend box office leader in India.

The Kerala story is a very profitable film

The Kerala story was helped by the controversy it found itself in. The controversy was due to the film’s content, driven by hatred for a particular community. Those who oppose the community wholeheartedly supported the film and the result is for the world to see. This used to be an exception but it will become a norm after the huge success of The Kashmir Files first and The Kerala Story now. While there is nationwide unrest and targeted hate in the country, the producers will laugh their way to the bank with profits of over Rs 100 crores.

The daily net collections of The Kerala Story are as follows:-

Day 1 – Rs 6.75 cr

Day 2 – Rs 11 cr

Day 3 – Rs 16 cr

Day 4 – Rs 10.25 cr

Day 5 – Rs 11 cr

Day 6 – Rs 11.75 cr

Day 7 – Rs 11.50 cr

Day 8 – Rs 11.50 cr

Day 9 – Rs 18.75 cr

Day 10 – Rs 22.75 cr

Day 11 – Rs 9.75 cr

Day 12 – Rs 8.25 cr

Day 13 – Rs 7 cr

Day 14 – Rs 6 cr

Day 15 – Rs 5.75 cr

Day 16 – Rs 9 cr

Total = Rs 177 crores nett in India in 16 days

You can watch The Kerala Story at a theater near you.

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