It was a mob scene Sunday afternoon at Maxwell Tribeca, where Tommy Hilfiger and SZA, the Grammy winner and multiplatinum artist, cohosted a brunch for influencers. The event celebrated SZA’s appearance in Hilfiger’s fall ad campaign, where she poses alongside her family and loved ones.

“I’m super blessed. Tommy’s an icon and was a staple in my childhood, and it was an honor to be involved with him,” SZA said. She added she was “nervous” to appear in the campaign, but her mom and dad were there and she enjoyed it.

Asked if she wears Hilfiger’s clothes while she’s on tour, SZA said, “I love the tube top but I’m afraid my boobs would fall out. I do wear the overalls.”

In a campaign that celebrates the themes of belonging and togetherness, SZA posed with her friends and family in Beverly Hills wearing classic American denim. Others featured in Hilfiger’s fall campaign are Quincy Jones, Paloma Elsesser, Amber Valletta, and Devon and Steve Aoki — who were all photographed alongside their families and friends.

At the party, Hilfiger and the 33-year-old SZA mixed and mingled with rising stars from the worlds of Fashion, art, music, entertainment and sport. Guests were served a cuisine by DeVonn Francis and signature cocktails while dancing to sets by DJ JadabOo.

Attendees dressed in Tommy Hilfiger included Grier Hammond Henchy, Babyface, Aoki and Ming Lee Simmons, Brooks Nader, Jordyn Woods, La La Anthony, Halima Aden, GloRilla, A Boogie Wit da Hoodie, Antonia Gentry, Madelyn Cline and Jasmine Tookes.

Karrueche Tran, a model and actress who was modeling one of Hilfiger’s looks, said she was attending New York Fashion Week for the first time and would be presenting at the MTV VMAs on Tuesday. In addition to Hilfiger, she said several designers have been styling her, and she’s attended such shows as Dion Lee and LaPointe, and was headed that evening to Area.