Try to have a conversation about the succession outfits without using the words “quiet luxury”. Impossible. While minimalist, logo-less style is nothing new—in fact, one could argue that it’s one of the oldest aesthetics we still wear today—it appears that the success of the HBO show has fueled this so-called “trend.” created, or at least strengthened.

But for the unknown, a Shine explainer on quiet luxury style breaks it down as such: “The idea is as simple as it sounds: look like a very rich person by dressing subtly, simply and in a way that exudes luxury without the obvious markers, such as excessive logos, obvious name brands, or trending shapes and styles that everyone else is wearing. Instead, lean luxury into classic, tailored silhouettes typically in neutral shades like black, white, beige, gray and navy.”

For a visual reference, one need only look at the literal billionaires Succession. Shiv Roy and Naomi Pierce may have bank accounts that will make your eyes water, but they’re skipping the trends in favor of the kind of tailored, utilitarian items we’re often told would make good “investment pieces.” Even the characters more on the periphery, like Logan Roy’s assistant/mistress Kerry, embody this stealth wealth mindset.

Fortunately, you don’t have to have GoJo-acquiring levels of money to participate in the quiet luxury trend. We even bought out several succession outfits for you as proof. The key: Buy from affordable brands that do simple basics well and consider visiting your local tailor to give those pieces that tailored look.

Slim neutrals

If there is one succession gear to put on your stealth wealth mood board make it so. Shiv Roy (Sarah Snook) doesn’t wear immediately visible designers and yet she looks undeniably rich as hell. The secret? Stick to one monotone – bonus points if it’s neutral – color palette while keeping the accessories minimal and timeless.

The structured dress

David M Russell