LONDON — Selfridges has launched the Yellow Pages, a new program that encompasses the best of the luxury retailer’s services, from shopping and design to culture.

The guide takes after the telephone directories of businesses with the same name that was founded in 1886, with the final issue printed in 2019.

The Selfridges version of the Yellow Pages is a 72-page zine that takes into account the cultural happenings around London and Manchester, the retailer’s two destinations, including Danny Boyle’s production of “Free Your Mind” at the Factory International; the 40th anniversary and re-release of “Stop Making Sense,” the documentary about rock band Talking Heads, and artist Gray Wielebinski taking over the windows on Orchard Street to coincide with her exhibition “The Red Sun is High, the Blue Low” at the ICA.

“We’re positioning ourselves at the epicenter of new season and cultural conversation, helping customers to navigate straight to the ‘good stuff’,” said Laura Weir, executive creative director at Selfridges.

The windows at Selfridges are turning yellow, too, with the department store’s first-ever audio windows.

Trams in Manchester will be taken over by Selfridges, adding their signature shade, as well as Chiltern Street’s Shreeji Newsagents.

The zine will be a guide to activities happening in September and October around Selfridges, such as Versace at The Corner Shop; the Jil Sander Kiosk that will sell coffee and tea, limited edition books, magazines, and stationery; Harris Reed’s debut collection for Nina Ricci, and a Martine Rose pop-up in the Men’s Designer Street Room.