Saks Inc. launches its fall 2023 campaign on Tuesday showcasing the season’s biggest trends and styles and featuring diverse talents such as model and writer Amber Later, ballet dancer Calvin Royal III, model and activist Marsella Rea, and cellist and composer Patrick Belaga.

The campaign, which was shot on location in neighborhoods and establishments across New York City, looks to provide customers with inspiration for the season. Among the locations were Dimes Square [in the Lower East Side], the Financial District, Hotel Chelsea and Sixty SoHo, which were shot by photographer Matthew Sprout, and in-studio at Pier 59 Studios shot by photographer Erika Long.

“This fall, Saks remains focused on inspiring our customers through compelling content and unique ways to shop across our digital and physical channels,” said Emily Essner, chief marketing officer at Saks, adding that the retailer is “committed to bringing the season’s top trends and most-sought-after styles to life in a way that is fun and relatable to today’s luxury consumer. We look forward to helping our customers discover the ultimate fall essentials for their everyday wardrobe and encouraging them to express their unique identities through luxury Fashion they can wear anytime and anywhere.”

The fall budget wasn’t revealed.

In conjunction with the fall campaign, Saks has launched Curated Shops on Saks.com. Examples of Curated Shops include “Shop by Sign” and “Revenge Dressing,” to help customers find pieces tailored to their personalities and lifestyles; “Understated Luxury” and “Fall Wardrobe Refresh,” which allows customers to access what’s trending and make these styles their own, and “Back to School” and “It’s a Date” that help customers find looks for every occasion on their fall agenda. Shops will rotate on an ongoing basis on both the women’s and men’s homepages, allowing Saks to tap into what’s trending and provide specific product recommendations for all customers.

The campaign includes editorial features on The Edit, the Saks online editorial hub for Fashion news and style inspiration; on Saks’ social media channels such as Facebook, TikTok and Instagram; on the men’s and women’s home pages of saks.com, and in Saks’ Fall 2023 Fashion Book. Print ads will appear in Vogue, Harper’s Bazaar, The New York Times, and T: The New York Times Style Magazine. Top trends featured in the fall 2023 campaign include The Topcoat, High-Shaft Boots, Leather Ensembles, Tailor-Made, Metallic Shine, The Elongated Bag, The Bold Necklace, Return of the Skirt, and Absolute Red.

For the campaign, Saks senior vice president and Fashion director Roopal Patel will highlight the season’s top trends and how to style them in a virtual event on Saks’ digital events platform, Saks Live, on Tuesday at 4 p.m. EST.

This fall, Saks is expanding its podcast advertising strategy and adopting a new format for digital audio ads to connect with listeners in a more fun and compelling way. Saks will expand its presence on podcasts within the pop culture genre, including Spotify’s “Anything Goes with Emma Chamberlain” and Alex Cooper’s “Call Her Daddy.” In addition, Saks will partner with Dear Media’s “The Toast,” by Jackie and Claudia Oshry, and “Scheananigans” with Scheana Shay, among others. Saks will work with these new podcast partners to create personalized ads in each host’s voice to reveal how they discover luxury at Saks.

In addition, this month Saks will partner with Christina “Tinx” Najar to create custom content showing what a day in the life of a content creator looks like at New York Fashion Week with Saks. Saks followers will get a behind-the-scenes look at Tinx getting ready for and attending the week’s Fashion shows in looks from Saks. com.