Madelaine Petsch is the latest star to front a campaign for Kim Kardashian’s Skims. In new imagery shot and directed by Stevie Dance, Petsch dons the viral brand’s newest cotton styles.

The campaign photography was accompanied by a 16-second video featuring Petsch. “Everybody’s wearing Skims,” she whispers in the clip.

“Along with being a star of one of the most popular teen dramas of the past decade, Madelaine has become a social media phenom in her own right, connecting with millions of next-gen followers,” a press release for the campaign reads.

Petsch got her start on the CW’s teen drama “Riverdale,” which concluded with its seventh and final season in August. The actress also has her own YouTube channel, where she shares behind-the-scenes vlogs with more than six million subscribers.

Petsch isn’t just a spokesmodel for Skims — she’s also a fan of the lounge and shapewear brand. “When I wear Skims I feel sexy and comfortable,” the actress said in a press release. “I had such a good time on set and felt really confident in my Skims, the Cotton Collection is the softest loungewear.”

Skims’ bestselling cotton range includes a variety of products from bralettes and briefs to tanks and leggings. Featuring ribbed and jersey styles, it’s described as the brand’s “most viral collection.”

Now, Skims’ cotton line is getting an update with the return of the fan-favorite pink colorway. New color block and contrast trim styles will also be available online on Sept. 7 at 9 a.m. PST.

Skims is now valued at $4 billion, following a $270 million series C round that the company raised on its way to an initial public offering.