Novak Djokovic is showcasing his sharp sporty style in a new Lacoste campaign, celebrating the brand’s 90th anniversary and the release of three new tracksuit collections.

Unveiled Friday, the campaign images show the Serbian tennis player modeling some of the new styles. The three reimagined collections, titled The Paris, The Sportsuit and The Jogger, are meant to inspire “today’s generations while reviving yesterday’s heritage,” according to a statement from the brand.

“Lacoste has such a reputation that anything you wear from Lacoste is stylish,” Djokovic can be heard saying in a coordinating Lacoste campaign video.

The Paris tracksuit draws inspiration from the “tennis chic” look of the ’70s, with piping detail, fitted cuts and a statement crisp white tone.

The Sportsuit, on the other hand, incorporates style details from the lively era of Roland Garros in the ’80s, with loose-fitting taffeta and a nostalgic colorblocking.

The last tracksuit collection in the Lacoste shop is The Jogger, a classic minimalist sweatshirt and pants set with thick cotton and seamless detailing. This tracksuit is offered in a number of colors from a natural palette, so it can be worn mismatched or as a matching set.

Djokovic has been a global brand ambassador for Lacoste since 2017. The professional tennis payer is currently playing in the 2023 U.S. Open, which began on Monday. The player just won a match on Wednesday against Bernabe Zapata Miralles. Held in the Queens borough of New York City, the world-renowned tennis tournament is on until Sept. 10.