Fabletics has a new face for its latest campaign: Khloé Kardashian.

The TV personality and entrepreneur, a fitness enthusiast, has selected an edit of activewear items for the brand. Showcasing a desert-inspired theme, the first of two drops is out Sept. 8.

“Fabletics has been making beautiful, high-quality activewear for everyone from its conception,” Kardashian told celebritiestalks in an exclusive statement. Headquartered in El Segundo, California, Fabletics was founded in 2013. “I am thrilled to partner with the brand on this edit as they celebrate the 10th anniversary. Merging my passion for Fashion and working out was so natural. The goal was to create stylish looks that exude confidence and beauty. From the details of the sculpted sets to the warm, desert color palette that reminds me of California, I am so proud of how each piece turned out. Every look is versatile and meant for all activities, in or out of the gym. For me, this partnership was not just about creating activewear product. It was an opportunity to align with Fabletics in our joint effort to encourage more people to look and feel their best.”

Made with Fabletics’ “Motion365+” and “Seamless” fabrics, the line includes sports bras, leggings, onesies, a cargo jacket and cropped hoodie. It ranges in size from XXS to 4X in colors like St. Tropez Coral, Palm Leaf and Terracotta. The collection is priced between $34.95 and $109.95 for the brand’s VIP members and $44.95 to $139.95 for nonmembers. (The company has a VIP program that offers looks at discounted prices.)

“Khloé is an icon,” said Ginger Kessler, cofounder of Fabletics. “She’s an inspiring, resilient woman who’s known for her candor and strength. We’re excited to provide our members access to this special Khloé-inspired collection, each piece made with our most premium performance fabrics and detailed designs. As women who live and value an active lifestyle, it was imperative for every piece to be tested by Khloé in her daily life as a fitness enthusiast, mother of two and highly successful entrepreneur.”