Jisoo as the Face of Alo Yoga, Pucci’s Yoga Collection
WEARING WELLNESS: Jisoo has been named the face of Alo Yoga‘s spring 2024 collection.
Jisoo, who is part of the South Korean girl group, Blackpink, will be featured in an array of Alo looks featuring core styles, that will be followed with upcoming spring color drops spread throughout the first half of the year.
Since Alo’s first international store opening in December 2021, the brand has consistently broadened its global footprint and has established 81 sanctuaries (stores) worldwide. The brand is also available online.
“This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me. I love to move whenever I have the time, especially with Yoga [and] Pilates,” Jisoo said.
Outside of her music and modeling career, Jisoo made her acting debut with a cameo role in the 2015 series “The Producers,” and played her first leading role in the JTBC series, “Snowdrop.” She made her solo music debut in March with the single album, “Me,” which debuted at number one on the Circle Album Chart with more than 1 million copies sold in less than two years. It became the bestselling album of all time by a female soloist in South Korea, and the first to sell more than 1 million copies.
Jisoo has been a brand ambassador for Dior since 2021. In February 2022, she joined her fellow Dior ambassador Anya Taylor-Joy and artist Sharon Alexie as the faces of a new ad campaign for Dior Addict lipstick, which relaunched in March 2023. Last June, Jisoo was named the face of Dior’s handbag campaign. The French label revealed the launch of the Lady 95.22 with new photography by Brigitte Lacombe. In 2022, the Blackpink singer also signed a deal with jeweler and watchmaker Cartier.
Since launching in 2007, Alo Yoga has become a global leader in activewear design and franchised fabrics. Since its start, Alo has been eco-aware and has been W.R.A.P. certified in a humane and sweatshop-free environment. — LISA LOCKWOOD
VIP LOUNGE: MCM is calling out to young go-getters with its latest campaign launching Thursday.
Cara Delevingne and South Korean model Xu Meen are shown lounging with luggage and other items in the brand’s signature caramel-toned monogram in the visuals captured by New York City-based British photographer Craig McDean.
Sabine Brunner, the brand’s president and brand and commercial officer, said she was pleased to reveal the two as “the latest MCM Mavericks — the tribe of like-minded, rule-breaking individuals who embody the spirit of our brand.”
She added that the campaign was tied to the brand’s avowed purpose of dressing such a crowd, deeming the spring collection blurring leisure and workwear as “perfect for a journey of sophisticated rebellion, discovering what’s new and creating what’s next.”
Delevingne and Meen are meant to represent the brand’s tribe, described as “diverse and dynamic digital nomads who follow their own true North” by the brand.
For spring 2024, the brand put an emphasis on a head-to-toe look, showcasing the duo in its sporty ready-to-wear offering of white tops, sports coats and double-breasted jackets, with the Visetos trainers or the new Laurel flats.
Completing their ready-for-anything stance were the brand’s accessories, ranging from suitcases and duffle bags to the XL Visetos Diamond tote, the Medium Starck Tennis backpack and the Small Ella Boston bag.
The campaign was creatively directed by Fabien Baron, who was also behind last summer’s campaign with Cindy Crawford. Stylist Karl Templer, makeup artist Pat McGrath and hairstylist Guido Palau were also involved.
Timed with the campaign’s release, the German’s brand spring collection will arrive online and in its retail network. — LILY TEMPLETON
PUCCI ASANA: After launching its second ski capsule collection with French brand Fusalp, Pucci is embracing asanas in style, dropping a dedicated yoga line on Thursday.
The range aims to celebrate the lifestyle approach embedded in the Florentine brand established in 1947 with one of artistic director Camille Miceli’s favorite activities and personal fondness for wellness.
“We know the importance of taking care of ourselves and yoga is one of the best ways to engage both body and the mind,” Miceli said. “When I started practicing yoga, it really changed my life. It anchors me in the present and brings a kind of balance that I carry through my days.”
For the occasion, Pucci’s iconic Marmo (marble) print in shades of blue was splashed on a range of yoga essentials. These include a pair of leggings and crop tops in lightweight stretch eco-Lycra that feature graphic cutouts, as well as bikini sets, cotton T-shirts and a sweatshirt in the same pattern.
Most pieces also come with elastic jacquard logo bands, adding a sporty vibe to the stretchy items or a more daring touch in shorts with a crisscross construction at the waist.
The wavy graphic additionally informs a soft blanket for downtime; a yoga mat rolled in a fuchsia carrying strap, and a glass water bottle, which round out the collection.
Retailing at between 100 euros and 590 euros for the sweatshirt, the range drops at Mytheresa, in addition to Pucci’s e-commerce and a selection of its stores worldwide.
The project marks the continuous collaboration between the retailer and the LVMH Moët Hennessy Louis Vuitton-owned brand, which began at the first event Miceli hosted in Capri in 2022 to present her debut collection “La Grotta Azzurra.”
There, Miceli invited guests to take part in dedicated yoga classes with her own personal teacher as part of the two-day experiential event.
Since arriving at the creative helm of Pucci in 2021 — she was previously Louis Vuitton’s accessories creative director — Miceli has focused on exalting the glamorous lifestyle aspect of the brand, hosting a similar experience also in Saint Moritz, before embracing the runway show format last year in Florence. As reported, the brand will be heading to Rome for its next show, scheduled for April 4. — SANDRA SALIBIAN
BABY CHIC: Pottery Barn Kids, a portfolio brand of Williams-Sonoma Inc. is joining forces with Aerin, the luxury lifestyle brand from Aerin Lauder.
Available Thursday exclusively at Pottery Barn Kids, the collection includes baby gifts, decor, nursery textiles and furniture crafted in Aerin’s signature style. The nursery collection features a delicate antique carousel design and illustrated animals inspired by Lauder’s personal love of classic and whimsical motifs.
Among the items in the collection are a baby quilt, crib fitted sheet, swivel recliner, wavy shelves, and a silver first-year frame. Prices range from $29 to $1,099.
The collection was influenced by the design elements Lauder included in her boys’ rooms when they were young, she said. Lauder is the founder of Aerin, and granddaughter of Estée Lauder Cos. founder Estée Lauder.
A few of Lauder’s favorite pieces include the giraffe rocker, carousel snow globe and porcelain feeding gift set.
“We are thrilled to bring the exquisite taste of Aerin Lauder into nursery for the first time,” said Jennifer Kellor, president, Pottery Barn Kids. “Our collaboration of beautiful heirloom baby gifts, nursery essentials and timeless decor is rooted in Aerin’s signature style and crafted with the quality and focus on sustainability that Pottery Barn Kids is known for.”
“There is nothing I love more than being a mother to my two boys, which made this collection even more special,” said Lauder. “It was an honor to work with Pottery Barn Kids on a collection created with elements of classic, whimsical design and the pieces I remember enjoying most with my own children. The Aerin for Pottery Barn Kids collection is beautiful, unique and can be cherished for years to come.”
Aerin, which runs the gamut from home decor, tabletop and bar to Fashion, beauty and candles, launched in 2012 and is available in 40 countries globally. It is owned by the Estée Lauder Cos. — L.L.
EXECUTIVE MOVES: Allbirds has made two updates to its top leadership team.
According to the San Francisco-based footwear company, it has promoted Kelly Olmstead, formerly senior vice president of brand and marketing, to chief marketing officer. At the same time, Allbirds has named Adrian Nyman to the newly created position of chief design officer. Both appointments were effective in December.
Olmstead brings more than 25 years of experience in sporting goods, footwear and apparel to Allbirds. Prior to joining Allbirds in 2023, she served as chief marketing officer at Hanna Andersson. Previously, Olmstead spent two decades with Adidas, where she led brand, retail and digital marketing for North America.
As for Nyman, he brings more than 20 years of experience in footwear and apparel to Allbirds. Most recently, Nyman served as chief brand officer for electric vehicle innovator Arrival. Prior to Arrival, Nyman spent 13 years at Nike, where he held positions of increasing responsibility for Nike and Hurley, most recently serving as vice president and creative director of global retail.
In a statement on Wednesday, Allbirds chief executive officer Joey Zwillinger said he is “thrilled” to further strengthen the team, particularly during this transformational time for the company.
“Their deep industry expertise, operational capabilities and creativity will add tremendous value as we continue to focus on reigniting product and brand in 2024 and beyond,” Zwillinger said. “As we bring new innovation to the market, their respective backgrounds will further our ability to drive brand momentum through product and marketing, and energize consumers.”
In a November interview with celebritiestalks sister publication Footwear News, Zwillinger explained some of the company’s strategy in 2024. This involves zooming in on popular core franchises, like the Wool Runner, and shifting away from newer styles that have not resonated as strongly with consumers. — STEPHEN GARNER
Jisoo as the Face of Alo Yoga, Pucci’s Yoga Collection