Hispanic Heritage Month recognizes the cultural impact and history of Hispanic Americans from Sept. 15 through Oct. 15 — a celebration of the community’s contributions to the U.S. Now in its 35th year, then-President Ronald Reagan signed into law the 30-day celebration after it was originally established as Hispanic Week in 1968.

Along with federal recognition, over the years brands have incorporated messaging in products and campaigns as a way to honor the achievements of Hispanic Americans. Here, celebritiestalks highlights some of the collections with empowering messages of pride and community. Check back for updates.

Levi’s

Levi’s has tapped three artists to celebrate Hispanic Heritage Month. Gabriela Ruiz, Juan Veloz and Alejé Santiago will customize Levi’s 501 jeans for its Archives with designs inspired by their life and heritage. Additionally, they designed patches with nods to cultural iconography that will be available at all Levi’s Tailor Shops at select Levi’s retail stores.

Esquivel Shoes

George Esquivel has partnered with New Balance on a reimagined version of the New Balance 550 sneaker, of which the limited-edition collaboration included adding and removing dyes and creams. The Esquivel brand will amplify the message of Hispanic culture by gifting the shoes. Ahead of the start of Hispanic Heritage Month, Esquivel and Shoe Palace held an event on Thursday in Los Angeles that educated teens on the sneaker customization business. “Shoe Palace and I have always felt it is an honor and our duty to give back and inspire the next generation,” Esquivel said in a statement. “That is why we will be partnering with high school students in the community to give access to the sneaker industry with a behind-the-scenes experience on how to create custom shoes.”

Curacao

Retailer Curacao has released a limited-edition “200% Generation” tote that celebrates those who embrace the duality of being 100 percent Latino and 100 percent American. Available in stores and online for $4.99, all proceeds will benefit the Youth Business Alliance, an organization that provides business experiences for career readiness. “As a brand deeply rooted in the Latino community, we deeply feel the pride, passion and responsibility that come with honoring our two intertwined cultures,” said Ariela Nerubay, chief marketing officer, in a statement. “The ‘200% Generation’ isn’t just a campaign; it reflects our customers’ lived experiences, especially as we celebrate Hispanic Heritage Month.”

Kohl’s

Kohl’s is highlighting Hispanic Heritage Month with apparel and accessories that pay tribute to cultural pride. Available in-store and online, the retailer partnered with artist Whitney Salgado, who takes inspiration from Mexican floral patterns, and Sonoma Community, a collection created by the Kohl’s Diversity Council. Kohl’s is investing in the Hispanic community through its $100,000 donation to the Hispanic Scholarship Fund.

Target

Target has curated collections from Hispanic-owned brands and designers in celebration of Hispanic Heritage Month, including apparel, accessories and beauty products. The retailer is highlighting artists Daniela Jordan-Villaveces, Schessa Garbutt, Sol Cotti and Richie Wilde Lopez, and more under its Más Que series.