What better way to mark the arrival of your sold-out brand in the UK than with one of Britain’s favorite hairstyles?

It’s all in a day’s work for Hailey Bieber, who touched down in London ahead of the launch of her skincare brand, Rhode, sporting an enviable chin-grazing bob. Shorter than her previous bob cuts, she proved she can work the trending style to any length.

While loved in the UK, Bieber’s chic new hair aesthetic is really borrowed from the French. Blunt and effortlessly tousled, her hairstyle has all the hallmarks of a French bob. But while the French may know a thing or two about cool, artfully loose hair, Bieber added his signature American polish to the look.

Bieber paired her chic ‘do with an equally polished corseted Mugler dress. The perfect match for Hailey’s flawless skin (a combination of youth and Rhode’s Peptide Glazing Fluid), it’s a style that’s ideal for the summer months, when wash-and-go hair comes into its own. Combine with a cleavage revealing neckline and you’re on to a winner. Welcome to London, Hailey Bieber.

This post was originally published in British Vogue.