Companies and Brands Donating to Moroccan Earthquake Relief – celebritiestalks
A 6.8 earthquake struck Morocco on Friday, damaging villages in the High Atlas mountain region and the historic city of Marrakech. The death toll has climbed to almost 2,500. It’s the deadliest earthquake Morocco has seen in decades. In 1960, a 5.8 earthquake devastated the country, leaving 12,000 dead and thousands more homeless.
“I am deeply saddened by the loss of life and devastation caused by the earthquake in Morocco,” President Joe Biden wrote in a statement on Saturday. “We are working expeditiously to ensure American citizens in Morocco are safe, and stand ready to provide any necessary assistance for the Moroccan people.”
As recovery efforts continue, several companies have pledged thousands of dirhams to help the country rebuild. Learn more about how brands are assisting earthquake relief efforts in Morocco.
The Jardin Majorelle Foundation
The Majorelle Garden in Marrakech, Morocco.
Universal Images Group via Getty
The Jardin Majorelle Foundation, which runs the Majorelle Garden and the Yves Saint Laurent Museum in Marrakech, has donated 1 million Moroccan dirhams, or $98,650, to a relief fund launched by Morocco’s King Mohammed VI.
“The Jardin Majorelle Foundation would like to renew its condolences to all the families in our country affected by this earthquake,” it said in a statement.
The organization has also organized a blood drive at the YSL Museum to benefit its workers and their families, and is helping employees affected by the earthquake, it said.
The Jardin Majorelle Foundation is also calling for donations to King Mohammed VI’s fund, which can be made through the Bank Al-Maghrib.
Casablanca Paris
The luxury clothing brand announced an upcoming limited run of the brand’s classic Maison T-shirt, with all proceeds going toward local non-governmental organizations including the Rif Tribes Foundation and the Moroccan Biodiversity and Livelihoods Association, which support indigenous tribes and rural communities in the Rif and High Atlas mountain regions.
“With many remote villages now reduced to rubble and an estimated 300,000 people impacted by this tragedy, Casablanca is committed to providing monetary support to two local NGOs on the ground, Rif Tribes Foundation and The Moroccan Biodiversity and Livelihoods Association,” the company wrote in a statement. “Both organizations are providing vital and necessary care for the victims of this devastating earthquake.”
Zyne
The sustainable shoe brand will donate to Amis Des Ecoles, a nonprofit promoting women’s empowerment and educational opportunities for children in rural Morocco. Zyne’s footwear is designed and produced in the country.
Beiersdorf
The beauty and skin care conglomerate, which owns brands including Nivea, La Prairie and Chantecaille, has donated 500,000 euros, equivalent to $537,000, to the German Red Cross, whose sister organization, the Moroccan Red Crescent, is providing aid following the earthquake.
Companies and Brands Donating to Moroccan Earthquake Relief – celebritiestalks